Award-Winning Copywriting
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- May 1, 2022
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Socialogy™ behind YUE’s winning entry in the 2022 Malta Healthcare Awards
Congratulations to our client YUE Healthier Living for winning this year’s title of Best Gym & Physical Fitness Centre in Malta as well as that of Best Facilities & Estate Management.
Mr Fabian Vella, the man behind the YUE concept collected the 2 prestigious awards and thanked all stakeholders for being part of this success. The awards, organised by Dynamic Events Malta were held at the Intercontinental Hotel Malta on Friday 22 April 2022 and recognised the efforts of local businesses in the healthcare industry.
Socialogy™ is proud to have played an active role in this achievement, having been chosen by YUE to create the ideal content for the participation form in a clear, concise and factual way, submitting all necessary support documentation to back it up and elevating the honours to the next level through PR and communication activities.
About Good Copy/Content Writing
Copywriting comes easy when you represent a brand you believe in and most importantly has all the right reasons to be recognised for its efforts. Yet there are various rules to follow when submitting an award nomination if you want to aim for a win!
Storytelling – staying true to the values and vision of the brand in addressing the reasons for which you should be recognised, but most of all being direct in answering the question why you should be worthy of the award. Keeping the story short and interesting will ensure it is not boring for the judges.
Proof – backing up your story with facts and figures through honest testimonies and referrals from customers and business parters which reflect the stakeholders’ perspective, not just your own point of view. Proving your own success through reviews, photos/videos and historical data makes all the difference in making your brand’s claims credible and substantiating what you’re saying.
USPs – highlighting the strengths and opportunities of your business in relation to the award title, making your submission unique and stand out from the rest. This is what will ultimately convince the judging panel that the award is well deserved.
Style – keeping the submission clean, clear and concise in a structured manner thanks to point-form sentences, spaced paragraphs, good grammar and content fluidity. Proofreading is a must, especially by external, unbiased professionals.
And finally, good luck in your submission and may the best one win. Ours did!
Read the press article in The Sunday Times of Malta of 01 May 2022
If you are looking for a copy or content writer for your PR activities, improved web content or digital marketing, Socialogy™, “The Art of Social Marketing” provides cost-effective and sustainable social media marketing to SME’s and marketing agencies at a European level. Whatever the job, Socialogy™ will always show maximum respect towards our planet.